Day: April 23, 2014

Upcoming CALL Webinar – Competitive Intelligence: How Intelligence Accelerates New Client Acquisitions for Law Firms

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By Melanie Hodges Neufeld

The Canadian Association of Law Libraries (CALL) is offering the following webinar on May 1st, 1:00pm to 2:30pm EDT :

Competitive Intelligence: How Intelligence Accelerates New Client Acquisitions for Law Firms

What if you could alert your Business Development teams or Practice Group Leaders to new clients in their markets or industries? What if you could help your Senior Management identify new trends, thus making the acquisition of new clients easier, faster, and more targeted?  What if you could do all this while your lawyers continued to practice law?

Well, you can. For several years now, there has been talk in the legal marketing industry about competitive, business, and market intelligence, what it is, how it works and why firms need it. This session is going to focus on how Law Librarians can use CI tools and techniques to aid in sourcing new clients or new work from existing clients. Specifically, the session will look at examples of:

  • How to make the most of current awareness and alerting systems with new client acquisition in mind
  • Using competitor client lists to track market opportunities and conflicts
  • How to research and help win RFPs
  • Why collaboration between departments is crucial for winning new business and how law librarians can lead the charge

Webinar Costs:
Members: $45.20 (including HST)
Non-members: $67.80 (including HST)
Recordings of each session will be available to registered participants.

CanLII Connects Seeking Contributors

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By Melanie Hodges Neufeld

CanLII posted the following item on their website on April 22. If you are routinely summarizing cases, consider adding the summaries to CanLII Connects:

Identifying the decisions that matter

Every week, Canadian courts issue hundreds of decisions. Add in specialized tribunals and arbitrations, and the number of reported judgments multiply rapidly.

Through a mix of new and historical judgments, CanLII adds nearly 2,500 decisions every week of the year. Very few will prove relevant over the long term. A study we released last year suggests that fewer than 3% of court rulings will remain influential beyond 15 years. Looking at high-volume or specialized tribunals like Landlord and Tenant Board or Human Rights Tribunals, we would expect long-run influence to be lower still.

So how do we help each other and the courts understand which rulings warrant repeated reference or ongoing consideration?

Certainly the courts themselves will make those determinations by citing the decisions they find persuasive, but the first step begins with the legal profession in identifying notable rulings as they arise.

Lawyers, academics, law students, legal publishers and bloggers routinely advise each other and their clients and colleagues of important rulings as they arise.

With the launch of CanLII Connects earlier this month, CanLII is providing a platform to those authors and publishers to share their insights with the profession and the public.

In addition to the wonderful group of contributors that helped us launch with nearly 27,000 case summaries and commentaries, many more have joined and have added their voice and their insights.

This is your invitation.

You are reading these rulings and making your own determinations as to which have the potential to be important. Share these insights!

If you are routinely summarizing cases, consider adding those summaries to CanLII Connects.

If you have previously written case summaries or commentaries for client bulletins or blog posts, give them new life by making them available to people reading the case!

We all have an interest in uncovering which of the tens of thousands of new and recent rulings added to CanLII each year add to our understanding the law.

We created CanLII Connects to deliver big insights through organizing small contributions.

Please join and help make this objective a reality.

Thank you.